As with everyting concerning carnival, it's intended to poke fun at something either revered or traditional - in this case, there are famous cough sweets (Ricola Kräuterzucker - herbal sweets, roughly translated) the Swiss are famed for being very proud of having invented (there's a series of ads along those lines); there's also said to be a mysteriously secret herbal paste for producing especially tasty cheese - I don't know what they're making fun of with this specific mask, but it'll be something like this ...
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