ORGANIZE is a US-based non-profit focused on bringing reform to the organ donation system. ORGANIZE was co-founded by Jenna Arnold and Greg Segal in late 2013 after Segal's father, Rick Segal, was forced to wait five years to undergo a heart transplant. In 2015, ORGANIZE received an Innovator in Residence position in the Office of the US Secretary of Health and Human Services and was a featured presenter the 2016 White House Organ Donation Summit.
On May 14, 2017, ORGANIZE's living donor registry,, was the featured call to action on the HBO series Last Week Tonight with John Oliver.

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