A beauty pageant or beauty contest is a competition that has traditionally focused on judging and ranking the physical attributes of the contestants, although most contests have evolved to also incorporate personality traits, intelligence, talent, and a contestant's ability to answer judges' questions on various subjects as judged criteria. The term refers largely to contests for women such as the Big Four international beauty pageants.
The organizers of each pageant may determine the rules of the competition, including the age range of contestants. The rules may also require the contestants to be unmarried, and be "virtuous", "amateur", and available for promotions, besides other criteria. It may also set the clothing standards in which contestants will be judged, including the type of swimsuit.
Beauty pageants are generally multi-tiered, with local competitions feeding into the larger competitions. For example, the international pageants have hundreds or thousands of local competitions. Child beauty pageants mainly focus on beauty, gowns, sportswear modelling, talent, and personal interviews. Adult and teen pageants focus on makeup, hair and gowns, swimsuit modelling, and personal interviews. A winner of a beauty contest is often called a beauty queen. The rankings of the contestants are referred to as placements.
Possible awards of beauty contests include titles, tiaras or crowns, sashes, scepters, savings bonds, scholarships, and prize money. Some pageants award college scholarships, to the winner or multiple runners-up.
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