I can only speculate "what it does" at this early juncture, but my guess is that it takes photos.Don't know what it does, but it sure is a purty lil thing... Seems to have some sort of markings on the lens ring too.
I am thinking the same thing when I look at it for a while. It looks to me like someone added an aftermarket leather skin to a more modern camera body. Maybe there will be an all-black version.Still something about it seems a little forced or just "off".