A Very Fuji Interview

drd1135

Zen Snapshooter
Location
SW Virginia
Real Name
Steve
An interview with Fuji managers about their film simulations.
This is very much the kind of thing I would expect them to say. It says a lot about their approach to photography.
 

drd1135

Zen Snapshooter
Location
SW Virginia
Real Name
Steve
Many interviews come off as marketing. This one just didn't appear that way to me. This is a guy talking about cars at a bar. It's this really nerdy approach to film simulations which Fuji seems to value far more than anyone else. I perceived genuine passion for their work, and I enjoyed that in a company. Unlike Kodak, they made a very successful transition form being a film company to a more diversified corporation. They also found an interesting way to reinvent what they used to do.
 

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