The Film - Words Have No Meaning Anymore thread got me thinking about the early days of digital photography where there was a lot of brands out there licensing products from well known camera vendors in order to 'white label' them with putting their own branding on it. Walking into stores back then, it wasn't uncommon to see nearly identical cameras with just different branding on them and packaging. It seemed like any electronics maker was desperate to get in on the market by putting out something with their name on it.
Those days are over but it got me thinking if there are any current examples of white labeling going on where consumers may be getting a bargain without really knowing. I know about the crossover with some Leica and Panasonic products, are there others?
Those days are over but it got me thinking if there are any current examples of white labeling going on where consumers may be getting a bargain without really knowing. I know about the crossover with some Leica and Panasonic products, are there others?