I think because I don't know how to use it yet.. it was being kind I remember the first time I used my new macro lens on my little dslr.. everything was magic. Now I have to work harder for that so maybe I really shouldn't read into the fuji book too much! Thanks! It was F2, 100 ISO (I think) Velvia and then those are 16x9, Two are macro, two are not. Nothing but resizing in ps, not even a contrast or color tweak. I pray it continues to be that easy. Oh and btw they were jpg. I forgot to turn on raw.
I shot my X100 in RAW and found that for the most part I don't need to -- even on difficult industrial shots. I don't shoot my mu-43 cams that way ever, lol. The Fuji has a really good system for making JPG images. I do touch them up in LR for color/contrast but not as much as I might, and they take it well.
I can second what John says about the JPEGs. I can hit the sliders pretty darn hard......some times I stomp on 'em.....and the JPEGs can take a fair amount of torture before they fall apart. About the only time I shoot RAW with the X100 (or S) is in extreme lighting conditions where I may have to try some daring shadow recovery or something exotic.