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Message: <blockquote data-quote="stillshunter" data-source="post: 56913" data-attributes="member: 468">...and I think this is a great play on Fuji's behalf. It carefully observed the market reaction, and pricing, of the NEX7 (clearly its closest competitor) - while strategically leaking and monitoring the reaction to the estimated specs and cost of the rumoured XP1. It affirmed the fact that the market was keen for this camera and by pricing it beneath the NEX wdays before the launch - while still retaining a stronger VF and far better lenses up its sleeve - they pulled out a check move in my books. I assume there's much tight executive finger-crossing that the first few months are glitch-free (no sticky aperture or orb issues). Meanwhile it will be very exciting to see how Sony counters this check position. Meanwhile, Canon strikes me as the overweight beast sitting on the biggest rock still moving its mammoth head sluggishly around to scan the environment. Nothing ground-breaking....and I bet they are scratching their heads in the wake of the other behemoth of the plains, Nikon, expelling its 1-series...and the market's not receiving the offering too well. And yet they think the next-gen G-series release will gain, or even maintain, ground for them? Surely in this market you cannot trade on a brand alone?</blockquote>