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I do have a weakness for small (cute) gadgets.
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That's why I've been an Olympus fan since my teen age years ... and am looking to get into M4/3 soon.
The design looks good to me, could have been a nice M43 body, but why lavish such effort onto a concept that is flawed at its very core by the inferior sensor? It is sort of like the SD1 fiasco, but unlike Sigma, at least they haven't alienated any of their loyal DSLR customers - just puzzled them (and the rest of the industry) as to what the Pentax marketing department drinks at their meetings
But as you say, Amin, maybe if the production run is designed to break even based on the local Japanese market, then maybe it can survive for a while.