DPR’s Best Camera under $2000 costs $2499

Tilman Paulin

All-Pro
Location
Vancouver B.C.
Real Name
Tilman
This Korean camera gear site just schools DPR when it comes to reviews. All their pictures look amazing and they go all out with quality and detail:

I had a quick look at their first review (Canon 800mm) and I have to agree - their photos are great!

Dpreview definitely is far below that level (and their "developed to taste from raw" conversions are usually pretty bad) which is odd, since you'd want people to see great photos and make people think that they can take the same kind of photos if they buy the product.

Now that I think of it, guess there's two approaches to camera/lens marketing:
-show inspiring photos & show what a photographer can do with a certain camera/lens
-show measurements and test charts and long lists

dpreview is clearly in one of those two camps :)

Guess I'll have to check out how good google translate deals with Korean :-D
 

drd1135

Zen Snapshooter
Location
Lexington, VA
Real Name
Steve
I had a quick look at their first review (Canon 800mm) and I have to agree - their photos are great!

Dpreview definitely is far below that level (and their "developed to taste from raw" conversions are usually pretty bad) which is odd, since you'd want people to see great photos and make people think that they can take the same kind of photos if they buy the product.

Now that I think of it, guess there's two approaches to camera/lens marketing:
-show inspiring photos & show what a photographer can do with a certain camera/lens
-show measurements and test charts and long lists

dpreview is clearly in one of those two camps :)

Guess I'll have to check out how good google translate deals with Korean :-D
Just to play devil’s advocate for a minute, a really good photographer can make most cameras and lenses look good. If you really want to distinguish between lenses, for example, the measurement approach is probably better. Of course, that also means that you are choosing lenses based on things that really don’t matter for photography. Life is confusing like that.
 

Tilman Paulin

All-Pro
Location
Vancouver B.C.
Real Name
Tilman
Just to play devil’s advocate for a minute, a really good photographer can make most cameras and lenses look good. If you really want to distinguish between lenses, for example, the measurement approach is probably better. Of course, that also means that you are choosing lenses based on things that really don’t matter for photography. Life is confusing like that.
I was looking at it from a marketing perspective (since these websites more often than not are marketing tools).
The promise of "with this lens you also can take photos as good as these" could be more successful than a bunch of numbers...
But then again, numbers and benchmarks are successful marketing tools too. ("This lens' DXO-mark is 2 points better!!")...

I agree with your point:
In order to know your tools you need testing and characterizing.
How important the differences are, varies from usage to usage... and how we use them makes the biggest difference.
It can be useful though (and sometimes important) to know a tools strengths and weaknesses... :)
 

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