I saw at B&H that 36-exp Velvia 50 (35mm) is over $20/roll right now! That will put an end to color reversal films in the next few years. If Kodak joins this for negative color films, same there. Sad to see, but Fuji seems to be pushing to close it all down.
At least there is B&W, "back to the future". As one commenter about the Fuji increases said, there is no price increase at all on their B&W films (they eliminated all those last year).
Strange to see all the emphasis on the film emulations on Fuji cameras, as they kill off the actual films.