They already had APS-C compacts, so this was a new thing. If they had a zoom lens, or even a 50 mm lens, the camera would not be compact. So they made a great decision. We are in a very mature place in digital photography now, so cameras will not get obsoleted quickly now. The Q is about 1/2 to 1/3 the price of the M with 28 mm lens, so it's a very good deal for someone who wants a full frame Leica as long as they are good with 28 mm, or using the crop features.