Nice touch, KEH

I recently purchased a lens from KEH. It came with caps and hood, so I expected it to show up in bubble wrap. Instead, KEH sent it in a nice, new Cordura lens case with their logo on it. It has a belt loop and zipper top. Kind of impressed. Having bought several lenses from them in the past, I've never before received a case. Is this new, or is there a specific price-point? Anyone else?

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