I also bought mine (both the V1 twin kit and the J1 with 10-30 and 10mm prime) at half the usual retail.
Therein lies the crux of the matter. If Nikon had sold them new at those prices I think they would have flown off the shelves and purchased by people stepping up from phones and people already with other systems but looking for smaller packages and/or better AF. But Nikon did not want to cannibalize sales of their entry-level DSLRS and crippled the 1's chances from the start.
I actually advised three people to purchase the 1. They were all happy with their decision. One of them compared the output to a 7D and said there was not much of a difference, only megapickles.
I agree. I could almost smell the fear (of losing DSLR sales) on my Nikon 1 J1.Nikon obviously wanted a mirrorless system that would not cut into the sales of their DSLR line.