I can't imagine whats going on the the R&D department at Pentax if thats the best they can do. Don't they watch the market? People buy small sensor cameras because they are cheap. I rather think this one is going to be an almightly flop anywhere except Japan, where they seem to go for a niche product. and this time, seems to me its very small niche. I *might* have understood if they had put a 1/1.7 or a 1/1.63 in, but a 1/2.3? mad. I'll be staying well away from this one.