The LX100 is another camera I rented over the past few years. My memory is fuzzy here, but it seems I decided not to buy one because of the power zoom, lack of tilt screen, and intense purple flare in backlit conditions. I also remember the buzz around the LX100II as the announcement approached, and the intense disappointment expressed by many people that it didn't have a flip screen or WR. I wonder if any of those people are looking at the X100V? If you look at the latest generations of those cameras, the X100 is a bit larger and heavier, but not unreasonably so. I would think the two cameras would appeal to a similar demographic.