Q&A With Sigma CEO

Yeats

All-Pro
Location
New Jersey, USA
Name
Chris
Sigma CEO copes with chaos in camera lens marketplace (Q&A) | Cutting Edge - CNET News

What I find especially interesting...

CNET: Cameras increasingly can correct lenses' optical problems such as vignetting and chromatic aberration, but of course only for lenses sold by the camera maker itself. How big a problem is this for third-party lens makers such as Sigma?

Yamaki: High-end DSLRs allow for micro adjustments that work effectively in Sigma lenses, too. Sigma will soon release its new USB Dock to help consumers gain more control over their equipment and customize their lenses to their needs. With the USB Dock, consumers will soon be able to connect their lenses to their computers to adjust parameters and update firmware for such fixes.

That said, even with these fixes, customers still need high-performance optics. The more the pixel count grows, the better lens they need. This kind of demand never ends. The software correction can be one answer, but the ultimate solution is always the best quality lens.
 
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