wow. I've been saying over in the other forum that I thought it possible that Hoya was reducing its APS-C commitment but this is something else. Pentax is good. Ricoh is good. Marrying the two together could be excellent for both.
I've seen this story in a few places now. After some initial raised eyebrows it kinda makes sense. Ricoh does compacts very well, Pentax not so well. One would hope if this comes to pass that we don't see any simple badge engineering exercises and that the two companies maintain individuality in their product lines whilst sharing common componentry to cut R&D and development costs.
So Pentax will stay as a seperate identity the way i understand it, so the products will still be pentax branded.
I'm guessing Ricoh will bring out a k-mount GXR unit - which would be very interesting (having used my girlfriends GXR I'm actually very impressed with it) as they also have an leica m-mount coming out