Ricoh Ricoh's new GR lens A12 28mm F2.5 wide angle announced @ Photokina

BBW

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Jul 7, 2010
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betwixt and between
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Spotted this on Noisy Cameras: Also new: Sony prototypes and roadmap, Ricoh A12 (28mm f2.5 APS-C), Leica versions of LX5 and FZ100, Samyang lenses, Minox 3D - 1001 Noisy Cameras which will take you to DP Review's preview with Ricoh's press release.

Here's the intro:
Tokyo, Japan, September 21, 2010 —Ricoh Co., Ltd. (president and CEO: Shiro Kondo) today announced the development and release of GR LENS A12 28 mm F2.5, the fourth camera unit in the GXR interchangeable unit system. This product is being announced and exhibited at the photokina 2010 exhibition held in Cologne, Germany, beginning September 21, 2010.

Introduced in December 2009, the GXR is a revolutionary new interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit. In addition, to fully utilize this system's unique ability to accommodate interchangeable units other than camera units, Ricoh is also investigating possibilities for development of a variety of other devices.

The new GR LENS A12 28 mm F2.5 brings together a newly developed 28 mm wide-angle fixed focal length GR Lens, an APS-C size CMOS sensor, and the proven GR Engine III image processing engine to create a unit with high flexibility, high image quality, high-speed shooting ability, and high power of expression.
 

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