Here's a look at the Volkswagen Harlequin, a Golf/Polo compact car model that's become famous for its multicolored exterior shell.
From the article
It is said that just around 250 examples of the Golf Harlequin were made and shipped to dealers in Mexico, Canada, and mostly the US. While the Golf Harlequin would retail for an additional $150 over the standard model, dealers struggled to push them off the showroom floor. It is reported that dealers would change body panels to match the colors and sell them to clear the inventory. Some were said to have been repainted even.
There is a global stereotype that Germans aren’t very funny. But the Polo and Golf Harlequin confirm that they take their sense of humor very seriously. What started as seemingly a silly humorous ad, tuned out to be an icon that car coveted by enthusiasts. The Polo and Golf Harlequin achieved the brief to be cemented into the minds of people. While it wasn’t a massive success in sales which wasn’t even its initial intention, it was a genius advertising move. It put the Polo and the Golf on the map, if it hadn’t been well established already.
When I saw this Austin 1100 yesterday, it took me back many years! My father had the same looking car branded Morris and a lady upstairs in our apartment block had one branded Wolsley - all looked the same
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