I am just having fun learning how to shoot video.
But to answer your question: My colleagues at work are big fans of Stephen King. I’ve not read the book “It” or seen the film but they told me that the red balloon was used by one of his characters, Pennywise, to lure his victims in. My colleagues asked me to include the red balloon in one of my videos in the same vein as Pennywise but I’m only working with a very patient husband in a gas mask, not a clown mask, and my ”extras” are complete strangers who don’t know they are being filmed and, for obvious reasons, we don’t want to actually scare them just to give the story more context in the video.
Sorry you didn’t get it/like it. Good news (?) I’ve got 20 more videos to shoot until the end of this challenge to win you over!