lenshoarder
Veteran
Adorama has been selling open box RX10's for $937. People that have received them report that they are not open box but new. Selling new as refurbished or open box is a common technique to undercut the price structure. Apple commonly does this in it's store. I've gotten "open box" items where they simply cut the seal. It's clear that the box has never been opened. I'm just surprised it's happening so soon after introduction for a fairly well received camera.
Sony DSC-RX10
Sony DSC-RX10