agreed!
The only issue I have is that I just picked up Alien Skin Exposure 4 though...for those that have used both, which do you like better and can you name some pro's/con's of both? I mainly work on my files through LR4.4.
I've only used VSCO and only recently at that, but this guy does a nice comparison with samples
Alien Skin Exposure vs. VSCO Film - EATSLEEPREPEAT.NET
Here is his summary:
"Exposure’s results are more pleasing to me, and in cases where I need to lift blacks or flatten things out I have more leeway to do so (that, and I’m already in Photoshop…). As aforementioned, it’s Exposure’s grain that really puts in ahead in my books: VSCO’s grain “scans” are too static. Many of us use film emulations for the grain, and nailing that is important.
Both are about the same price: Exposure is $199 and VSCO Film is $119 per pack. Film 02 has updated Portra presets; Film 01 has Pro 400H and Tri-X (I’d buy 01, personally). VSCO has a neat little preset “toolkit” for tinting shadows, highlights and making other minor tweaks, and ultimately is more friendly to use as a result. Exposure has a lot of other emulations (Kodachrome!), and offers a lot of choice (too much?) for those who want that.
It’s a tough call. VSCO really makes your workflow easy: fix first, hit the preset and tweak if needed. Exposure is a bit clunkier and you end up with 100MB+ TIFFs eating up some space (even if space is cheap these days), although Lightroom automatic stacking makes this a minor issue overall. But Exposure’s advantages—nicer grain, more natural saturation and more “pop” (however you quantify that)—outweigh the negatives."