Google is telling you lies Ray. Sony Zeiss 24 f2 999.95 at
Jessops; 989.99 at
Warehouse Express. I'm betting somewhere around 599-650.
That wasn't me, but I'll jump in. There's been so much speculation about this lens' price - I guess we'll know when we know. The least expensive Zeiss I know of is the 16-80 A-mount, which is a sterling lens but evidently is subject to a good bit of sample variation - I knew one guy who didn't get a good one until his third try but then it was about his favorite lens. I had one for a few days and was blown away by its clarity. That one is about $750, that US dollars, so about 450-460 UK pounds? A lot of speculation that a 24 prime aimed at the Nex market wouldn't be more than that. Then again, if its top of the line Zeiss, it could be MUCH more than that. I know I'm gonna want either that or an X-100. If I can get an X-100 I'm gonna give it a good workout and see if I like it as much or more than the Nex for street shooting. If so, I'll keep it and hope the Zeiss 24 costs a lot to make the X-100 easier to rationalize.

(yes, my motives are purely selfish.) If the X-100 viewfinder doesn't work for me as well as the Nex tilt-screen, I'll sell it (probably get pretty much all money back out of it, if I get a reasonably early version of it) and get the Zeiss 24 for the Nex and probably figure I saved a few hundred dollars. Either way, I've got this decision down to about a $200-$500 swing, which makes it all
sound much more palatable.
-Ray