Oh, it's going to be pricey, alright. I can't imagine this being cheaper than a Sony RX1r II. Probably Leica Q territory because it has a 512GB SSD built in, plus being small production run from a company that hasn't made a camera since the Zeiss Ikon film rangefinder, and has never produced a digital camera at all.
My only concerns are how easy it will be to operate exposure compensation, and how long batteries last. Something like this has to suck up a fair bit of power for the processor, harddrive, lens AF, EVF etc.
I just noticed it has no flash hotshoe, so no external flash.
And it weighs 800g with battery, which means it is heavier than a Leica M9 body with no lens. So it's about the same weight as a M9 with Voigtlander 35mm f1.4 Nokton.